If-So is a WordPress personalization plugin that displays dynamic content based on visitor attributes, behavior, and targeting rules without requiring code.
If-So enables website owners to personalize text, images, forms, banners, popups, and entire content sections using a visual rule builder. Content can change based on geolocation, browser language, device type, referral source, URL parameters, date and time, user role, logged-in status, cookies, WooCommerce data, and many other conditions. The plugin works with Gutenberg and popular page builders while remaining compatible with page caching.
The plugin is designed for marketers, agencies, publishers, and businesses that want to deliver more relevant experiences without maintaining multiple versions of the same page. It also includes dynamic keyword insertion (DKI), audience segmentation, conditional redirects, conditional popups, analytics, and integrations for advanced personalization workflows.
Key Features
- Personalize content using visual targeting rules
- Target visitors by location and language
- Display content based on device type
- Dynamic keyword insertion with smart shortcodes
- Conditional Gutenberg and Elementor content loading
- Audience segmentation across multiple pages
- Conditional redirects and personalized popups
- Built-in analytics for content performance
- WooCommerce and membership targeting support
- Compatible with page caching and all builders
If-So gives WordPress users a practical way to deliver more relevant content without creating duplicate pages. For businesses that rely on targeted messaging, it simplifies website personalization while keeping content management straightforward.
